Tint | Paint Company SEO Case Study - Calibre9

Case Studies

Tint Paint

Tint Paint

Revolutionising the paint game

Tint is an Australian owned and run business that is revolutionising the way we buy paint, choose colours and decorate our space. The creators of Pico – a world-first product that lets you walk up to a colour and record it instantly – they operate purely online and offer premium paint, paint supplies and curated colours.

38x ROI

In a competitive market we generated huge ROI

857% increase in organic traffic

From a few hundred visitors a month to thousands

2300% increase in keywords on page 1

Big jump in overall visibility to page one of Google

The brief and plan

Improve branded keyword visibility and increase organic traffic from ‘buy paint online’ type keywords

As Tint was a new business with a new website there was virtually no visibility for their business name and no generic ‘buy paint online’ type keywords in the top 10 pages of the search engines. Our brief was simple – improve branded keyword visibility and increase organic traffic from ‘paint online’ type keywords to generate revenue.

  • Improve branded keyword visibility
  • Rank keywords like ‘buy paint online’
  • Drive new revenue

The delivery and outcome

Consistent month on month increase in visibility, traffic and revenue

We immediately started to build out their backlink profile to increase the domain authority. We then mapped out and implemented content changes across the entire site with Tint to ensure it not only fit within brand guidelines but was optimised for our agreed keyword set.

  • Top of page 1 for ‘buy paint online’
  • Huge increase in traffic
  • 38 times return on investment
"We first engaged Calibre9 in 2020 when we were migrating our website. It was a daunting task as we had never previously implemented a clear SEO strategy. However, Calibre9 was proactive, professional, and knowledgeable, allowing us to focus on the other aspects knowing that the SEO work was being capably handled.”

Alexandra Chew (Mizuno)

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