Alt attributes are designed to display alternate text if the website cannot display the image or if users are visually impaired. 

Anchor text is the descriptive text used to form an outbound link. It is both clickable and readable to users and search engines.

Bing is a search engine that is owned and operated by Microsoft. It is the default browser for all Microsoft products, including the Xbox and Microsoft Edge. Currently, Bing has a market share of 4% in Australia and 3% worldwide, making it the second-largest search engine in the world after Google.

Black hat SEO tactics try to outsmart the search engines to provide quick rankings increases without improving the site for actual users. The risk associated with black hat tactics is severe if caught by search engines, as they can penalise and remove sites from search results. Google and other search engines constantly update their algorithms to try and uncover these tactics.

Bounce rate is when users leave a website without going to other pages or interacting with content.

Branded search is when someone searches for the exact name of a brand or business. Regardless of the size of your business, you’ll want to rank in the first position for branded search. This isn’t always a simple task, as ranking for the top spot can be competitive, even when it’s for your brand name.

A call to action is any element of a website that prompts the user to take immediate action, such as “Contact Us” , “Buy now” or “Watch online now”. It is best practice for web design to include at least one call to action on each page, often by highlighting the most important header link.

A canonical URL is an invisible link in the HTML of a web page that tells the browser whether the page contains original content. Original pages should have their own URL as the canonical URL (self-referencing), whereas duplicate or copied pages should contain the URL of the original page.

Click-through rate is the percentage of users who click on your website when presented with the option though an advertisement or other method. In SEO, we usually measure “organic” click-through rates which is the percentage of users who click on a website when it is shown to them in a search engine results page (SERP).