Glossary

Alt attributes are designed to display alternate text if the website cannot display the image or if users are visually impaired. 

Anchor text is the descriptive text used to form an outbound link. It is both clickable and readable to users and search engines.

Bounce rate is when users leave a website without going to other pages or interacting with content.

Branded search is when someone searches for the exact name of a brand or business. Regardless of the size of your business, you’ll want to rank in the first position for branded search. This isn’t always a simple task, as ranking for the top spot can be competitive, even when it’s for your brand name.

Google Analytics is a free service that gives in-depth statistics and detailed data tools for SEO and marketing services. The primary purpose of Google Analytics is to monitor traffic on a website and collect information on visitor interactions on the site. 

Local search is an ever-changing section of search engines. For businesses that rely on customers visiting a physical location, ranking high in local search is critical. It has become one of the top priorities for SEO agencies to help aid local businesses.

Crawlers, sometimes referred to as spiders or bots, is a developed program used by search engines. The main goal of this program is to travel across all sites on the internet and collect data to index within the search engine.

When discussing SEO, two terms commonly get used to determine the quality of works being implemented. These terms are known as White Hat / Black Hat techniques and play a role in helping you avoid penalties from breaking search engine rules.