Having spent years growing our own network we have spent huge amounts of time building relationships with some of the biggest platforms in the digital world: From influential online news sites, high volume blogs with huge readership, topical niche relevant sites on our own network and other various online outlets. These ‘best in class’ partners have enabled our book of clients to get the highest quality results and rankings in the search engines for some of the highest monthly volume competitive short and long-tail keyword strings in the search landscape.
Why your website needs backlinks
A general explanation behind the concept of a backlinks value for SEO is centered around the core (but now obsolete) theory of PageRank. Basically, the more authority the website has where the link is placed, the more authority or ‘link juice’ is passed by the backlink to the client site which has an effect on the rankings. In simple terms each one of these authoritative niche relevant links can be viewed as a ‘tick of approval’ from one site to another.
There are a number of ways websites can gain backlinks, most commonly being link building and link outreach. They are a fundamental element to the success of any SEO campaign. If there were absolutely no backlinks to your website, in theory, the search engines would have no way to navigate to your website and it would not be found or ‘indexed’. There has been a lot of research that shows that it is unlikely a website will rank for difficult and competitive keywords without a strong link profile.
We set out to deliver only backlinks of the highest quality: Niche relevant and authoritative links that will assist your brand be competitive even in the most difficult of online search landscapes.
If you have any questions about the links that are built or a more detailed explanation of the process please feel free to get in touch – we would love to hear from you!