Local SEO Services

FREQUENTLY ASKED QUESTIONS

No one is as obsessed with local SEO as we are

• What is local SEO?

  Local SEO is a strategy that focuses on optimising your online presence to increase your visibility in local search results.

  Over the years, Google has realised that users searching for certain products and services needed results in their immediate area.

  This is why you can search for a café near your workplace and be shown venues in close proximity, yet perform the exact same search at home and be provided with a completely different list of results.

  It wouldn’t make sense for a hairdresser from Perth showing up in your search for a haircut in Melbourne, right?

  Essentially, any business with a physical location can benefit from local SEO, as well as businesses who service particular geographic areas.

• How is Local SEO different from regular SEO?

  Local SEO is a branch of SEO, not something different entirely, and leverages the geographic factors of Google’s algorithm as well as user intent to gain visibility to local audiences.

  While traditional elements of SEO such as content quality and backlinking are still important in local SEO, local SEO involves optimising your Google My Business listing as well as your website, to make sure you’re visible on the map pack and competing in searches relevant to your target area.

  When users are searching locally, they intend to find a local! This is where smaller businesses can outperform big brands and get loyal customers and repeat business as the strategy is based around proximity, not broader keyword targeting.

• Is my business suitable for local SEO?

  The basic rule of thumb with local SEO is if your business interacts in-person with customers or services in a particular area, then local SEO is likely to be crucial for your business.

  Local search helps small businesses become big in their neighbourhood. It can also be used strategically for bigger brands to promote multiple locations in relevant areas.

• What kind of results does local SEO bring?

  Local SEO is great for not only bringing traffic to your website, but it helps drive foot traffic directly to your store or office.

  It is a low-cost, long-term strategy which provides exceptional results for local businesses as a stand-alone tactic or combined with other forms of marketing.

  With local SEO you’re likely to see more traffic, more map searches, more phone enquiries, more in-person customers, more reviews and all of this in turn tends to result in: more sales!