What is a canonical URL?

What is a canonical URL?

A canonical URL is an invisible link in the HTML of a web page that tells the browser whether the page contains original content. Original pages should have their own URL as the canonical URL (self-referencing), whereas duplicate or copied pages should contain the URL of the original page. Many sites use canonical URLs so that they can have the same product in multiple categories or so that they can repost an article that first appeared on another site.

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Why is using a canonical URL important for SEO?

Canonical tags are important so that Google knows which version of the page to display in search results. When Google is unsure about which version of the page to display, all versions may end up ranking lower. Using canonical URLs can also help you to maintain breadcrumbs on products that are in multiple categories on your site.

How do I specify a canonical URL for my webpage?

Most CMSs will allow you to adjust the canonical URL of your pages by default in the page’s settings. If you are using WordPress, you may require an additional plug-in such as Yoast.

Should I use a rel=canonical or a 301 redirect for duplicate pages?

By default, you should always use a 301 redirect unless there is a reason that both versions of the page need to exist. A common reason is that you wish to preserve breadcrumbs for a product that is in multiple categories. Another reason might be that you want to repost content from another website that you own. In these cases, using a canonical tag is the best solution.

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Based in Collingwood, our expert team is happy to chat and answer any questions you might have.

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We have extensive experience and innovative strategies, but the bottom line is: we deliver.

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Everything we do is founded on data and we work relentlessly to get the best ROI possible.

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Google Rating

4.9

Based on 134 reviews

Calibre9

4.9

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Coco Reynolds

1728358707

Calibre9 really know their craft and are results-driven every step of the way. From the moment we partnered with them, they’ve delivered outstanding results, boosting our website’s rankings and significantly increasing organic traffic.Mark is very knowledgeable, professional, and always proactive in keeping us updated with progress and insights.

crystal linter

1728357950

Would highly recommend working with Grant and the team. All round good people who know their stuff and are happy to help.

Luke Prekop

1727250104

I've referred a few clients to Calibre9 and they've absolutely crushed it every time. Couldn't recommend them more.

Sandy Harman

1725510607

We have used Calibre9 as our seo specialists now for a couple of years and they have always maintained an excellent level of service. They are pro-active in suggesting and making changes as well as responsive to ur needs. Grant, Gabrielle and the team have been excellent collaborators for Sparque.

Cris Emmanuel

1724299712

We have been thoroughly impressed with the expertise and dedication of Calibre 9. Mark, our Client Success Manager, has gone above and beyond to ensure that our SEO strategy is not only effective but also aligned with our business goals. His attention to detail, proactive communication, and personalized approach have been refreshing in a space where customer service is not always seen as a priority.If you’re looking for a team that’s knowledgeable, responsive, and genuinely invested in your success, look no further than Mark and the talented professionals at Calibre 9. Highly recommended!

Rapid Insulation

1722547640

Worked with Gabby on our SEO strategy and she was amazing. Very responsive and helpful! Definitely seeing the results thanks again! would Highly recomend

Jemima Mitchell

1722314775

We started working with Calibre9 for our SEO needs just over a year ago. We couldn’t be happier with the results. From the beginning, their team has been professional, responsive, and incredibly knowledgeable about the latest SEO strategies and techniques.Calibre9 took the time to understand our business goals and tailored their approach to meet our specific needs. We’ve seen a noticeable increase in website traffic and search engine rankings since working with them.Overall, I highly recommend Calibre9!

Sarah Catling

1722296647

Grant and the team at Calibre 9 are absolute legends. Cannot recommend them highly enough. Professional, transparent and they deliver the results. Very happy and grateful you are part of our team.

Erika Sullivan

1721628397

We have worked with CalibreNine for a number of years and it has always been a pleasure working with them. Great results & excellent customer service.

Niyatee Sharma

1719965291

Calibre9 are the most transparent SEO agency I have ever worked with. They are knowledgeable, proactive, communicative, and deeply invested in ensuring our campaigns succeed. Couldn't recommend them enough. Special shoutout to our account manager, Sinem, you are the best!

Staycool Heating and Airconditioning

1719529829

Grant, Josh, and the Calibre Nine team are outstanding and consistently produce exceptional outcomes. Thanks to their expertise, we currently hold the top position for several crucial keywords. I would highly recommend their services to anyone without any reservations.

Nick Tennant

1718959154

I got burnt by 2 SEO companies previously but was lucky to be recommended to Calibre9.Cher and the team have been great to deal with, always giving me the real story and not the one the previous ones thought I wanted to hear

Charis Su

1718955173

Gabrielle is very approachable, responsive and easy to work with. She has provided invaluable insights on areas for enhancing SEO and we’ve started to see an increase in new clients. Thanks her team for the great work!

Danielle Maguire

1718774218

Cher and the team at Calibre 9 are excellent! Great at massively improving organic traffic to my site, able to track and show all the improvements. They also take the time to explain their work and quickly answer any questions you might have.Have been able to halve my Google ads budget since starting with them and still have more traffic and clients. Love their work!

Emma Kelly

1711598848

Calibre9 has been a fantastic agency to work with. They are organised, and affordable, and we're getting great results with our SEO. Lewis has been a pleasure to work with, his communication has been impressive, he always keeps us in the loop and we have full transparency. Highly recommend Calibre9 and Lewis as an account manager.

Hayden Lilley

1711081337

Calibre 9 have done such a fantastic job for us building our hire business. I have had to put them on hold for a bit because we don't have anything left to hire. Such a great problem to have and a massive credit to the whole Calibre 9 team.

Theo Fieldhouse

1707959355

Calibre9 has contacted my business multiple times with unsolicited emails to offer their services, which are not required.

Admin Hello

1707435221

Calibre9 has been sensational with their work behind the scenes on our SEO, and have delivered measurable results on our web visibility. Cher in particular has been a fantastic liaison and relationship manager and has made the process very easy and understandable. Could not recommend Cher and the Calibre9 team enough!

James

1706077572

Can't be good at their job as they resort to unsolicited contact to drum up work 👌

Sally Jelbart

1698617976

Calibre9 has been working with our business for the past three years. The work that they have done improving our websites SEO has had a great impact on our website. Lewis has been fantastic to work with, and always happy to explains information and work with our business. We highly recommend Calibre9.

Jonathan hancock

1697797632

Very good people to deal with

Darren Kelk

1691473256

Calibre9 have been looking after our SEO for over 3 years now and I am extremely happy with the rankings they achieved for Fresh Networking especially in new areas we are looking to expand into. They are truly professional, provide reporting on time and have been able to ensure the content we create is impacting on our search results. Highly recommend Grant and the team.

ACS Franchise

1686007525

Its Is great working with Grant and his team, I joined Calibre9 3 months ago after coming in contact with Grant more than a year ago. I have already converted 2 enquiries from SEO worth $40,000 a year. I am really pleased as my website has not generatef any leads for 6 month before I signed up with Calibre9. Grant is really good to deal with, he is not pushy or salesy, just helpful. I highly recommend Grant and his team

Ray Mercer

1684992558

Calibre 9 has been instrumental in boosting my business's local visibility. Their expertise in SEO is unparalleled. Through their targeted strategies, we've experienced significant growth in our local reach. The team is professional, responsive, and consistently delivers high-quality work. I highly recommend Calibre 9 for any business seeking to enhance their online presence. Thanks Grant 5 Stars mate!

Mark Griffiths

1682488343

A hug big thank you to Grant and the team. I had gone with Calibre9 over a year ago to help lift my website SEO. I had left to spend my marketing budget on social media. One year later my investment with Calibre9 is still working for me. As I still receive high rankings on Google. They were great to work with and were transparent the whole time. I have used other SEO companies over the years, Calibre9 surpasses them all. I have no hesitation to recommend or go back to them when I need support. As Grant even offered me support today to see if my website SEO was affected after being recently hacked. Thank you Calibre9, your work has been appreciated.

Pickle Pictures

1680493666

Amazing team. Really friendly and straight up and knowledgable. Love working with them.

Dan Hobson

1679270976

I can and do highly recommend Calibre9 for my SEO services.Having successfully partnered with Calibre9 for almost 2 years, they have surpassed my expectations in their ongoing commitment to keeping my organisation front page and priority position ranking through organic searching that is relative to my health recruitment sector.Reputation is everything, however being discovered makes up the other 50% and Calibre9 delivers consistently.In my experiences to date their entire team are genuine in their unique approach to match a client’s needs on a tailored basis.Its rare to find a solid SEO who do what they say on the tin and that is why I have no hesitation in making this recommendationThanks again Calibre9, love your work. - Ashout out to Grant for his ongoing commitment and approach tpo partnering with Hobson Health Recruitment.

Rohan Singleton

1678318286

Brandon was very helpful in helping us with our SEO and getting our website up to speed. Very professional, approachable and responsive

Headshot Photographer

1677631299

Calibre9 are hands down the best SEO company we have worked with. Attention to detail and level of service is brilliant. Grant and the team are super consistent with reporting, general communication and support. You can feel they really care about helping you grow your business. Highly recommend!

Ben Lai

1676327108

Having come from the SEO industry, I know how hard it is to find a reliable and cost effective agency.My early skepticism was quickly allayed by Brandon and Grant's genuine commitment to achieving results.While not typical, the team at Calibre9 were able to achieve massive ranking gains for my website in a short timeframe.More importantly, the traffic were from highly targeted and relevant keywords. This meant that conversions from visits to enquiries were consistently high quality.My investment with Calibre9 has already multiplied at least 3X, and it's still early days (~4 months in).Big thanks to Brandon and Grant!

James Coulson

1675041510

We have been working closely with Brandon for over 5 months now. We rebranded our business and redeveloped our website which effected our SEO in a very negative way. We had a beautiful new website but no-one could find us. We needed help with our SEO urgently and have had extremely good results Calibre 9. I am very wary of digital marketing agencies that say they can do everything, I wanted an expert and It has taken 5 years to find an SEO agency I can actually trust to deliver and I could not be happier. These guys have well and truly delivered on their promise and the results speak for themselves. Thanks Brandon and team I highly recommend your services!

Artist Artist

1671497745

One word, RESULTS.Page 3 to page 1 in 3 months. We are now the 3rd business, the 5th listing on page 1 !! Two listings ahead of us are review sites, on which we feature well, and we are working on passing the next one ahead of us to be pos.2 and I will be happy with that. Ive had other companies looking after various technical aspects of my business including SEO and none have come close to what Calibre9 have achieved. If I have any criticism it is that perhaps they could keep me more informed of what they are doing each month, but I'm pretty nerdy and like to know the details. They certainly keep me up to date on what our position is and the progress made. I am lead to believe that the success we have seen is unusual, but having said that I have paid other Australian website design and SEO businesses to look after SEO and they got me almost nowhere. Indeed, we paid many thousands to one Brisbane company and they had us rating well for 'home page'. I wish I had come across Calibre9 5 years ago!!!!! What value can you put on the top of page 1 of google, without paying for ads??

Tom Monaghan

1664591469

Josh and his team have been a huge help to our business. Their customer relationship management approach and deep knowledge of SEO has made them a pleasure to deal with.

Chris Maber

1659929679

Grant from Calibre9 has been awesome to deal with. I have referred many clients to him over the years and they are all very impressed by the results that he delivers.

Josie Grillo

1655448682

We have been using Calibre9 for several months for our SEO and I can not recommend them highly enough!! Brandon has given us exceptional customer service, he is so patient and guiding us to be able to achieve optimum results, which we appreciate immensely given we have limited knowledge in this area. I would highly recommend this Company, and already have and will continue to do so!

Fiona Dickson

1653866226

Extremely professional and knowledgeable SEO service. I appreciate their friendly, willing to go the extra mile attitude and after only a short time am seeing incredible results.

Louisa Hill

1648515644

Great communication, very responsive and our presence is building, would highly recommend.

Ben

1646881961

Brandon at Caliber9 has been instrumental in growing our small businesses lead capture. Our organic search is now much more focused and driving better quality inquiries through our contact page. Brandons communication skills are excellent. He also delivers on exactly what he says he’s going to do. If you’re after an affordable and effective SEO partner… look no further!

John Deare

1646352959

Had found Brandon and the team at Calibre9 to be very professional and have made significant progress in the SEO. Would highly recommend them for their service.John

Jake S Thompson

1645666685

CALIBRE9 helped me tremendously with my websites SEO. They've allowed me to book more clients and rank on the first page of Google with multiple key words. I highly recommend their services.

Chris Cooper

1639771124

We have been working with Brandon and C9 for some time now. During this period we have been achieving amazing results. Our business is rapidly moving up page rankings, featuring on page one and number one for most of our key focus areas. A professional outfit, extremely knowledgable and highly committed to helping us achieve excellent results.

Saad H

1639436411

No BS, honest team who do what they say and don’t try and upsell you to stuff you don’t need, highly recommended!

Ryan Campbell

1638939998

I've been using Calibre9 to run my SEO campaign for my small law firm for a few months now, and already I've seen a massive jump in my Google rankings. All dealings with Calibre9 and Brandon have been extremely professional. Updates on the campaign and explanations of how they are approaching the campaign are given on a regular basis and are very thorough and easy to understand. Very highly recommended.

Ollie Dwyer

1636678666

Thank you to the amazing team at Calibre9, an absolute pleasure to work with. They really know what they are doing and have the results to prove it. Highly recommend to anyone needing SEO help.

Stephanie Senior

1635912368

It is an absolute pleasure working with the team at Calibre9. They are very understanding of my limited knowledge when it comes to SEO and yet they can always decipher what I am asking for and more than happy to go above and beyond what we need. They team always respond to communications quickly and keep us in the loop continuously. Calibre9 have helped our business get to the first page on Google and are continuously improving on our rankings and working in the background.

GND Fitness

1629255552

The team at Calibre9 have been great. From the beginning, they have worked with our business to assist in our growth in more than just the SEO, they have given us some great tips to improve what we do. I have referred a number of people to them as well.

Cath Cath

1629093813

Calibre9 have been great for my business, great personal service, and good with explaining everything in simple terms for those who are not technical like me. We are seeing improvements every month. Highly recommend. hank

Patorama Studios

1629087487

The Calibre 9 team are fantastic. They know their stuff and just make it work. Keeping you updated along the way. From not ranking at all on any of my key words to now mostly been on page one this is awesome. great service at a great price. Thanks team for all your hard work

Amanda pollock

1628818908

In such a short period of time these guys have worked-effortlessly to help grow my business. they have done and continue to do as promised for my florist website. my courier driver wondered if i had an advert on the radio for how much busier we have become. To Grant and team at Calibre9 thank you, I'm looking forward to a great working friendship. Mandy Wildbunch Florist (Sydney)

Chris Haines

1628764608

Really amazing, simple to understand advice. Getting the simple things right while we launch our new business. Very professional approach!

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