What is a canonical URL?

What is a canonical URL?

A canonical URL is an invisible link in the HTML of a web page that tells the browser whether the page contains original content. Original pages should have their own URL as the canonical URL (self-referencing), whereas duplicate or copied pages should contain the URL of the original page. Many sites use canonical URLs so that they can have the same product in multiple categories or so that they can repost an article that first appeared on another site.

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Why is using a canonical URL important for SEO?

Canonical tags are important so that Google knows which version of the page to display in search results. When Google is unsure about which version of the page to display, all versions may end up ranking lower. Using canonical URLs can also help you to maintain breadcrumbs on products that are in multiple categories on your site.

How do I specify a canonical URL for my webpage?

Most CMSs will allow you to adjust the canonical URL of your pages by default in the page’s settings. If you are using WordPress, you may require an additional plug-in such as Yoast.

Should I use a rel=canonical or a 301 redirect for duplicate pages?

By default, you should always use a 301 redirect unless there is a reason that both versions of the page need to exist. A common reason is that you wish to preserve breadcrumbs for a product that is in multiple categories. Another reason might be that you want to repost content from another website that you own. In these cases, using a canonical tag is the best solution.

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4.9

Based on 120 reviews

Calibre9

4.9

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Emma Kelly

1711598848

Calibre9 has been a fantastic agency to work with. They are organised, and affordable, and we're getting great results with our SEO. Lewis has been a pleasure to work with, his communication has been impressive, he always keeps us in the loop and we have full transparency. Highly recommend Calibre9 and Lewis as an account manager.

Hayden Lilley

1711081337

Calibre 9 have done such a fantastic job for us building our hire business. I have had to put them on hold for a bit because we don't have anything left to hire. Such a great problem to have and a massive credit to the whole Calibre 9 team.

Theo Fieldhouse

1707959355

Calibre9 has contacted my business multiple times with unsolicited emails to offer their services, which are not required.

Admin Hello

1707435221

Calibre9 has been sensational with their work behind the scenes on our SEO, and have delivered measurable results on our web visibility. Cher in particular has been a fantastic liaison and relationship manager and has made the process very easy and understandable. Could not recommend Cher and the Calibre9 team enough!

James

1706077572

Can't be good at their job as they resort to unsolicited contact to drum up work 👌

Sally Jelbart

1698617976

Calibre9 has been working with our business for the past three years. The work that they have done improving our websites SEO has had a great impact on our website. Lewis has been fantastic to work with, and always happy to explains information and work with our business. We highly recommend Calibre9.

Jonathan hancock

1697797632

Very good people to deal with

Darren Kelk

1691473256

Calibre9 have been looking after our SEO for over 3 years now and I am extremely happy with the rankings they achieved for Fresh Networking especially in new areas we are looking to expand into. They are truly professional, provide reporting on time and have been able to ensure the content we create is impacting on our search results. Highly recommend Grant and the team.

ACS Franchise

1686007525

Its Is great working with Grant and his team, I joined Calibre9 3 months ago after coming in contact with Grant more than a year ago. I have already converted 2 enquiries from SEO worth $40,000 a year. I am really pleased as my website has not generatef any leads for 6 month before I signed up with Calibre9. Grant is really good to deal with, he is not pushy or salesy, just helpful. I highly recommend Grant and his team

Ray Mercer

1684992558

Calibre 9 has been instrumental in boosting my business's local visibility. Their expertise in SEO is unparalleled. Through their targeted strategies, we've experienced significant growth in our local reach. The team is professional, responsive, and consistently delivers high-quality work. I highly recommend Calibre 9 for any business seeking to enhance their online presence. Thanks Grant 5 Stars mate!

Mark Griffiths

1682488343

A hug big thank you to Grant and the team. I had gone with Calibre9 over a year ago to help lift my website SEO. I had left to spend my marketing budget on social media. One year later my investment with Calibre9 is still working for me. As I still receive high rankings on Google. They were great to work with and were transparent the whole time. I have used other SEO companies over the years, Calibre9 surpasses them all. I have no hesitation to recommend or go back to them when I need support. As Grant even offered me support today to see if my website SEO was affected after being recently hacked. Thank you Calibre9, your work has been appreciated.

Pickle Pictures

1680493666

Amazing team. Really friendly and straight up and knowledgable. Love working with them.

Dan Hobson

1679270976

I can and do highly recommend Calibre9 for my SEO services.Having successfully partnered with Calibre9 for almost 2 years, they have surpassed my expectations in their ongoing commitment to keeping my organisation front page and priority position ranking through organic searching that is relative to my health recruitment sector.Reputation is everything, however being discovered makes up the other 50% and Calibre9 delivers consistently.In my experiences to date their entire team are genuine in their unique approach to match a client’s needs on a tailored basis.Its rare to find a solid SEO who do what they say on the tin and that is why I have no hesitation in making this recommendationThanks again Calibre9, love your work. - Ashout out to Grant for his ongoing commitment and approach tpo partnering with Hobson Health Recruitment.

Rohan Singleton

1678318286

Brandon was very helpful in helping us with our SEO and getting our website up to speed. Very professional, approachable and responsive

Studio Headshot Photographer

1677631299

Calibre9 are hands down the best SEO company we have worked with. Attention to detail and level of service is brilliant. Grant and the team are super consistent with reporting, general communication and support. You can feel they really care about helping you grow your business. Highly recommend!

Ben Lai

1676327108

Having come from the SEO industry, I know how hard it is to find a reliable and cost effective agency.My early skepticism was quickly allayed by Brandon and Grant's genuine commitment to achieving results.While not typical, the team at Calibre9 were able to achieve massive ranking gains for my website in a short timeframe.More importantly, the traffic were from highly targeted and relevant keywords. This meant that conversions from visits to enquiries were consistently high quality.My investment with Calibre9 has already multiplied at least 3X, and it's still early days (~4 months in).Big thanks to Brandon and Grant!

James Coulson

1675041510

We have been working closely with Brandon for over 5 months now. We rebranded our business and redeveloped our website which effected our SEO in a very negative way. We had a beautiful new website but no-one could find us. We needed help with our SEO urgently and have had extremely good results Calibre 9. I am very wary of digital marketing agencies that say they can do everything, I wanted an expert and It has taken 5 years to find an SEO agency I can actually trust to deliver and I could not be happier. These guys have well and truly delivered on their promise and the results speak for themselves. Thanks Brandon and team I highly recommend your services!

Artist Artist

1671497745

One word, RESULTS.Page 3 to page 1 in 3 months. We are now the 3rd business, the 5th listing on page 1 !! Two listings ahead of us are review sites, on which we feature well, and we are working on passing the next one ahead of us to be pos.2 and I will be happy with that. Ive had other companies looking after various technical aspects of my business including SEO and none have come close to what Calibre9 have achieved. If I have any criticism it is that perhaps they could keep me more informed of what they are doing each month, but I'm pretty nerdy and like to know the details. They certainly keep me up to date on what our position is and the progress made. I am lead to believe that the success we have seen is unusual, but having said that I have paid other Australian website design and SEO businesses to look after SEO and they got me almost nowhere. Indeed, we paid many thousands to one Brisbane company and they had us rating well for 'home page'. I wish I had come across Calibre9 5 years ago!!!!! What value can you put on the top of page 1 of google, without paying for ads??

Tom Monaghan

1664591469

Josh and his team have been a huge help to our business. Their customer relationship management approach and deep knowledge of SEO has made them a pleasure to deal with.

Chris Maber

1659929679

Grant from Calibre9 has been awesome to deal with. I have referred many clients to him over the years and they are all very impressed by the results that he delivers.

Josie Grillo

1655448682

We have been using Calibre9 for several months for our SEO and I can not recommend them highly enough!! Brandon has given us exceptional customer service, he is so patient and guiding us to be able to achieve optimum results, which we appreciate immensely given we have limited knowledge in this area. I would highly recommend this Company, and already have and will continue to do so!

Fiona Dickson

1653866226

Extremely professional and knowledgeable SEO service. I appreciate their friendly, willing to go the extra mile attitude and after only a short time am seeing incredible results.

Louisa Hill

1648515644

Great communication, very responsive and our presence is building, would highly recommend.

Ben

1646881961

Brandon at Caliber9 has been instrumental in growing our small businesses lead capture. Our organic search is now much more focused and driving better quality inquiries through our contact page. Brandons communication skills are excellent. He also delivers on exactly what he says he’s going to do. If you’re after an affordable and effective SEO partner… look no further!

John Deare

1646352959

Had found Brandon and the team at Calibre9 to be very professional and have made significant progress in the SEO. Would highly recommend them for their service.John

Jake S Thompson

1645666685

CALIBRE9 helped me tremendously with my websites SEO. They've allowed me to book more clients and rank on the first page of Google with multiple key words. I highly recommend their services.

Chris Cooper

1639771124

We have been working with Brandon and C9 for some time now. During this period we have been achieving amazing results. Our business is rapidly moving up page rankings, featuring on page one and number one for most of our key focus areas. A professional outfit, extremely knowledgable and highly committed to helping us achieve excellent results.

Saad H

1639436411

No BS, honest team who do what they say and don’t try and upsell you to stuff you don’t need, highly recommended!

Ryan Campbell

1638939998

I've been using Calibre9 to run my SEO campaign for my small law firm for a few months now, and already I've seen a massive jump in my Google rankings. All dealings with Calibre9 and Brandon have been extremely professional. Updates on the campaign and explanations of how they are approaching the campaign are given on a regular basis and are very thorough and easy to understand. Very highly recommended.

Ollie Dwyer

1636678666

Thank you to the amazing team at Calibre9, an absolute pleasure to work with. They really know what they are doing and have the results to prove it. Highly recommend to anyone needing SEO help.

Stephanie Senior

1635912368

It is an absolute pleasure working with the team at Calibre9. They are very understanding of my limited knowledge when it comes to SEO and yet they can always decipher what I am asking for and more than happy to go above and beyond what we need. They team always respond to communications quickly and keep us in the loop continuously. Calibre9 have helped our business get to the first page on Google and are continuously improving on our rankings and working in the background.

GND Fitness

1629255552

The team at Calibre9 have been great. From the beginning, they have worked with our business to assist in our growth in more than just the SEO, they have given us some great tips to improve what we do. I have referred a number of people to them as well.

Doggy Walking - Cath

1629093813

Calibre9 have been great for my business, great personal service, and good with explaining everything in simple terms for those who are not technical like me. We are seeing improvements every month. Highly recommend. hank

Patorama Studios

1629087487

The Calibre 9 team are fantastic. They know their stuff and just make it work. Keeping you updated along the way. From not ranking at all on any of my key words to now mostly been on page one this is awesome. great service at a great price. Thanks team for all your hard work

Amanda pollock

1628818908

In such a short period of time these guys have worked-effortlessly to help grow my business. they have done and continue to do as promised for my florist website. my courier driver wondered if i had an advert on the radio for how much busier we have become. To Grant and team at Calibre9 thank you, I'm looking forward to a great working friendship. Mandy Wildbunch Florist (Sydney)

Chris Haines

1628764608

Really amazing, simple to understand advice. Getting the simple things right while we launch our new business. Very professional approach!

Campbell Wilson

1628632023

Calibre9 has worked with relacion for the last 3 years and are our go to for all our clients when it comes to SEO. If you are not ranking where you should in Google then Caibre9 is who you need to talk to.They are an SEO Agency in Melbourne. Josh, Grant and the entire team are highly professional and always respond in detail with clear actions.

Matthew Rosie

1627871016

I have found the Calibre9 team are great to deal with. Professional, great quality and great value. Keep up the great work!

Joey Corso

1627435494

Highly Recommend! Have been using Calibre9 for only 4 months now and already receiving phone calls for new business.Do not hesitate to use Calibre9, professional, friendly and gets the job done!

Mizuno Australia

1626918496

We first engaged Calibre9 in 2020 when we were migrating our website. It was a daunting task as we had never previously implemented a clear SEO strategy. However, Calibre9 was proactive, professional, and knowledgeable, allowing us to focus on the other aspects knowing that the SEO work was being capably handled.Once our new website was complete, we approached optimisation with a renewed focus and have already seen huge movement and page 1 jumps for non-branded search terms. Which, was one of our key visibility goals. While we were pedaling against a really strong sales period due to COVID-19 lockdowns in 2020, we have still seen a positive uplift in online revenue and growth in units sold since optimisation work began.We could not recommend engaging Calibre9 enough.

James Bennett-Ackland

1626395519

Calibre9 has been so great and friendly to work with! They’ve helped my business jump from seeing no results to appearing in top results. These guys care about what they do and who they work with.

Georgia Shapero

1626328888

The Calibre9 team have been nothing short of amazing to work with. Super friendly staff, excellent service and exceptional communication.

Aerofloataus

1625445765

We've had fantastic results after working with Calibre 9 and can highly recommend them to other businesses wanting to improve their SEO. The process has been quick and easy and requires minimal effort from us to achieve strong results.

Nicky Karim

1619779000

Tristan and Grant have been handling our website SEO for a few years now and they have done and continue to do a fantastic job! Couldn’t recommend them highly enough.

Marc Debnam

1616124128

Great team to work with. Clear, understandable, and always come back with good ideas to move forward. I'd highly recommend them.Marc, CMO Stonemen

Dave Birch

1614233080

Kane White

1611553333

Josh has been amazing for us! We have seen great results in 6 months moving from page 4 to page 1 for most of our selected keywords. You get some companies that will pick easy keywords with low search volume but Josh picked very competitive keywords and has smashed it.Very happy with the results so far.

John Smith

1611553243

Jess Helen

1610502702

I cannot recommend Josh, Grant and Calibre9 highly enough. After having so much trouble previously with other SEO businesses, Josh and the Calibre9 team have been a blessing. They actually deliver what they say they will do.. and they do so with quick results!! They speak lay persons terms to small business owners who know nothing about SEO in a way we can understand. They regularly keep us updated with weekly phone calls and emails. We have got on the first page of google and top rankings on the page one for mulitple key terms after only being with Calibre9 for a couple of months. I noticed changes within the first few weeks. Where as previously with other SEO businesses we had been ranked so low or even on page 2-5 for years and years with no improvement or valid explanation with new comers in the industry sitting well above us, it was infuriating. Josh and Grant are personable, friendly and a pleasure to work with. Excellent results and exemplary customer service. Every other small business we recommend them to are having the same results.. so that is saying something!!

Chris Reid

1606519766

The team at Calibre 9 are fantastic, they have helped generate business through our new website with the great work they have been doing. It’s only been 3 months and already we have seen a positive impact! The guys regularly check in send a monthly report so you can quickly assess the progress that has been made. I’m excited to see what new levels the team at Calibre 9 can take our business to! Get on board with these guys. Great value for money!

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