What can a CMS do?
The features and functionality tend to differ from program to program, but most CMSs will allow users to:
- Create and edit web pages
- List and sell products
- Change the colours and style of your website
- Add analytics tags to track how your site is performing
- Let visitors contact you with questions and requests
How does a CMS impact search engine optimisation (SEO)?
While most CMSs will have the same basic functionality, they differ heavily in terms of more specific changes that can be made to the site. Some CMSs are designed to be more simple and easily used but lack the flexibility that allows for more technical SEO fixes. Depending on the CMS, your SEO company may struggle to implement changes to heading tags, structured data, robots.txt or other more niche solutions.
How do I choose the right CMS for my business?
Choosing the right CMS can be difficult, but we recommend talking to an experienced web developer and seeing what they think is right for your business. For SEO purposes, we find it easiest to implement fixes on sites made in WordPress or Shopify. It’s alright to pick one that’s right for your business now and then rebuild or migrate the site later when your business’ needs have changed.
Can I use a CMS for e-commerce?
Yes. Many CMSs such as Shopify and Squarespace come with built-in e-commerce features. Others such as WordPress will require an additional plugin like WooCommerce.
How does a CMS integrate with other digital marketing tools?
Almost all CMSs have inbuilt functionality that allows them to be integrated with marketing analytics tools such as Google Analytics and Google Search Console. They do this by placing a tracking tag into the HTML header of the pages on your website.
How can I ensure data security when using a CMS?
There is no perfect way to protect your website from security breaches, but here are our best tips:
- Choose a well-known and trusted CMS
- Use a strong password (or even better, pass-phrase) that is difficult to guess
- Make sure your CMS is always kept up to date
- Limit CMS access to only the amount of permissions that a user needs
- Remove users when they leave the project or organisation
- Do not install unnecessary add-ons or plug-ins
- If using WordPress, we recommend using the WordFence plug-in
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