A content management system (CMS) is software that assists with creating Web Sites. They allow users to create and manage web pages without having to painstakingly write the HTML themselves. The widespread use of CMSs has led to the easier creation of more visually appealing websites. Some popular CMSs include WordPress, Shopify, Squarespace and Wix.
↓ Scroll to See Frequently Asked Questions ↓
What can a CMS do?
The features and functionality tend to differ from program to program, but most CMSs will allow users to:
How does a CMS impact search engine optimisation (SEO)?
While most CMSs will have the same basic functionality, they differ heavily in terms of more specific changes that can be made to the site. Some CMSs are designed to be more simple and easily used but lack the flexibility that allows for more technical SEO fixes. Depending on the CMS, your SEO company may struggle to implement changes to heading tags, structured data, robots.txt or other more niche solutions.
How do I choose the right CMS for my business?
Choosing the right CMS can be difficult, but we recommend talking to an experienced web developer and seeing what they think is right for your business. For SEO purposes, we find it easiest to implement fixes on sites made in WordPress or Shopify. It’s alright to pick one that’s right for your business now and then rebuild or migrate the site later when your business’ needs have changed.
Can I use a CMS for e-commerce?
Yes. Many CMSs such as Shopify and Squarespace come with built-in e-commerce features. Others such as WordPress will require an additional plugin like WooCommerce.
How does a CMS integrate with other digital marketing tools?
Almost all CMSs have inbuilt functionality that allows them to be integrated with marketing analytics tools such as Google Analytics and Google Search Console. They do this by placing a tracking tag into the HTML header of the pages on your website.
How can I ensure data security when using a CMS?
There is no perfect way to protect your website from security breaches, but here are our best tips:
Based in Collingwood, our expert team is happy to chat and answer any questions you might have.
We value the working relationships we have with our clients above all else.
We have extensive experience and innovative strategies, but the bottom line is: we deliver.
Everything we do is founded on data and we work relentlessly to get the best ROI possible.
