SEO Services Melbourne

Using specific software tools and SEO expertise, our team can look at competitor sites to fully understand why they rank higher and perform better than their peers targeting the same keyword sets in the search engines.

By looking at data that is specific to your market, along with who ranks on page 1 of your search landscape, we can work out what SEO services and strategies they have used to get there to form the basis of your campaign.

A comprehensive technical audit will be conducted on your website to identify issues and map out what needs to be addressed for enhancement.

There is no point ranking for keywords that very few people are typing into the search engines, Calibre9 will use the information identified through the first few stages to compile a list of the highest volume keywords that have buyer intent in your industry that we target as part of the campaign. Monitoring keyword ranking movement will be a prominent measurement in the campaign key performance indicators so you can see your website’s performance.

Using existing data from Search Console and Analytics Calibre9 will review the conversion rates and UX of your website and identify potential enhancements.

This is the fun part where the magic starts to happen! A typical onsite optimisation includes:

• Meta Titles
• Meta Descriptions
• Header Tags
• Alt Tags (Image Optimisation)
• Page Score Analysis and Internal Linking
• Keyword Density Audit
• Latent Semantic Analysis and Implementation
• Indexing via Google Search Console
• Content Audit

Duplicate and plagiarised content is a big no-no! Calibre9 will remove any duplicate content from your website and work with you to generate unique copy if required.

Calibre9 will audit and analyse the client backlink profile to identify any toxic backlinks that could hinder the clients ranking improvements – if any are discovered they will either be disavowed or removed. We will also audit the anchor text profile of links to ensure they are not over optimised or spammy.

We will run an audit of your website’s internal linking structure to properly funnel link juice and authority to the target pages that we are trying to rank in the search engines.

Calibre9 will provide direction and assistance to ensure that the listing not only has the right information but is also optimised, giving the client a better chance of showing up in maps more often across a broader catchment area.

If required, we will work with you to produce relevant, valuable engaging content for your website.

Calibre9 can implement schema markup/structured data on the client’s website to help search engines deliver more informative results for users.

We will run a comprehensive audit of the client’s content structure / architecture to identify and recommend copy and content silos that can help drastically improve the topic authority of key parts of your website.

On page, backlinks, ranking, traffic, conversions and leads – We will keep a very close eye on your site’s performance. Our attention to detail and constant data review enables us to detect subtle changes to the campaign: both positive and negative, which in turn allows us to make changes and adapt as needed.