Case Studies

Trade Institute of Victoria

Trade Institute of Victoria

Building Organic Visibility

TIV is passionate about building bright futures for people who want to work in the Building and Construction Industry. They approached us 18 months ago with a pretty simple remit – build a solid organic campaign that increases overall visibility in a relatively saturated education space and help increase student numbers.

490% increase in keywords in the top 3 positions

Huge jumps to the top of page 1 of Google

447% increase in keywords in the top 10 positions

Big increase in overall visibility to page 1

352% increase in overall visibility

We saw overall keyword visibility increase significantly from 493 to 2233 keywords

The brief & plan

Improve organic visibility and help drive growth in student numbers

The Trade Institute of Victoria has been operating since 2007 and is one of the leading educators in the building and construction industry. They have an established, strong reputation but their online visibility didn’t reflect that. We put together a plan to fix this that included –

  • Technical site audit and fixes
  • Competitor performance and strategy analysis
  • On-page optimisation overhaul

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The delivery & outcome

Huge jumps in organic traffic and classes booked out months in advance.

Through our audit process we uncovered and fixed a number of issues including thin content, no h1’s on any page, outbound do-follow links, 404 pages and more. We then strategically ‘de-optimised’ the aggressive over use of keywords in the meta data across our core target pages. The outcomes of this process speak for themselves.

  • Huge increase in enquiries
  • Big jump in organic traffic
  • A raft of keywords moved onto page 1

With courses booked out months in advance – we’ve hit the nail on the head!

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"Calibre9 have been amazing for us! We have seen great results in 6 months moving from page 4 to page 1 for most of our selected keywords. You get some companies that will pick easy keywords with low search volume but they picked very competitive keywords and smashed it.”

Kane White (TIV)

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