The brief & plan
Improve branded keyword visibility from ‘homeless charities’ type keywords and increase organic traffic
Calibre9 tasked itself with improving organic traffic through to the SMHOW website. Our goal was simple – improve keyword visibility and increase organic traffic from ‘homeless charities’ type keywords.
Work commenced with an extensive in-depth technical audit, which was used as the foundation to map out subsequent strategies.
- Technical audit and fixes
- On-page optimisation
- Link building