Hagens | Organic Butcher SEO Case Study - Calibre9

Case Studies

Hagen's Organics

Hagen's Organics

Organic visibility for a second generation family butcher

Hagens Organics is a second generation family butcher with multiple locations across Melbourne that pride themselves on being ethical, sustainable and local. They specialise in quality organic meats, veggies and fresh seafood.

Organic traffic up 165% YoY

Big shift in the volume of organic traffic

Online revenue up over 1000%

Huge increase in online orders

Page views up 252%

Jump in time on site and page views

The brief & plan

Calibre9 was tasked with improving organic traffic through to the website with a specific focus on non-branded and ‘organic’ and ‘online’ type keywords to the homepage and inner pages. Work commenced with a full in-depth technical audit which was used as the foundation to map out subsequent on-page optimisation and link building strategies.

  • Increase rankings for organic and online keywords
  • Content audit and strategy
  • Site-wide optimisation

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The delivery & outcome

Foundation backlink building began right away with Hagen’s domain authority being a primary focus alongside a content strategy and site-wide optimisation. We systematically optimised meta data for over 800 pages and made LSI and keyword density adjustments on core / category pages. The outcome was spectacular!

  • 70 + keywords #1 in Google
  • 800 + pages optimised
  • Huge ROI

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"The team at Calibre9 have been consummate professionals and delivered genuine return for our business. They are a delight to work with, always willing to explain the intricacies of SEO to the less tech-savvy with seemingly limitless patience. ”

Sash Fernando (Principle Design)

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