Ghanda | eCommerce SEO Case Study - Calibre9

Case Studies


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Increasing organic visibility for an iconic Australian brand

Ghanda Clothing is a surf & streetwear brand born out of the coastal town of Torquay, Victoria.

They’re 100% Australian-owned and operated with a select number of stores around the country which focus on offering affordable basics and fashion pieces to all ages across Women, Men’s, Teens and Kids.

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Massive jump in total ranking keywords

16,912 new keywords in the top 100 positions over the last 12 months

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61% increase in organic conversion rates

Huge jump in conversion rates

138% increase in organic revenue

A massive year-on-year increase - 2022 to 2023

34% increase in organic traffic

The website saw a huge uplift in organic traffic

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The brief & plan

Improve keyword visibility and increase organic traffic

Ghanda operates in a very competitive and fast-paced market with a lot of large competitors ranging from other surf and streetwear brands to big online and high street retailers. With a really strong retail presence and multiple stores across Australia, they were looking to leverage good brand reputation and increase online visibility.

Calibre9 was tasked to help with improving keyword visibility and increasing organic traffic through a strategic ecommerce SEO strategy. We put together a plan to:


  • Manage migration to Shopify
  • Improve organic visibility
  • Increase revenue


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The delivery & outcome

Big jump in organic traffic and revenue

Through an extensive on-page optimisation strategy, we successfully optimised over 300 category and product pages with targeted metadata and CRO optimised CTA’s.

We then did a comprehensive technical audit, which identified a number of key things to address, including adding over 3000 orphan pages to the sitemap and indexing them via Google Search Console. This, coupled with internal linking and a myriad of technical site fixes, had a massive impact on overall rankings and organic traffic.

  • Huge increase in new keywords in the top 100 positions
  • A massive increase in organic conversion rates
  • Big jump in year-on-year organic traffic
  • Exceptional ROI


More About ecommerce seo

"We first engaged Calibre9 in 2020 when we were migrating our website. It was a daunting task as we had never previously implemented a clear SEO strategy. However, Calibre9 was proactive, professional, and knowledgeable, allowing us to focus on the other aspects knowing that the SEO work was being capably handled.”

Alexandra Chew (Mizuno)

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