The brief & plan
Improve keyword visibility and increase organic traffic
Ghanda operates in a very competitive and fast-paced market with a lot of large competitors ranging from other surf and streetwear brands to big online and high street retailers. With a really strong retail presence and multiple stores across Australia, they were looking to leverage good brand reputation and increase online visibility.
Calibre9 was tasked to help with improving keyword visibility and increasing organic traffic through a strategic ecommerce SEO strategy. We put together a plan to:
- Manage migration to Shopify
- Improve organic visibility
- Increase revenue