The delivery & outcome
Seamless migration and an exponential increase in organic visibility
b.box had built a strong retail presence through a host of major retailers, including Chemist Warehouse. However, their digital presence was weak in comparison.
Through a strategic and successful migration process, we completed a full-site benchmark report, identified high-traffic priority pages and mapped out every indexed page. We then set up 301 redirect’s for over 2000 pages, along with ensuring all existing metadata and URLs were carried across, maintaining b.box’s existing authority and visibility. As part of the post migration ecommerce SEO strategy, we did extensive keyword research across product and categories to help understand what search terms were would drive the most traffic. Using this data we optimised metadata across the entire site that was plagued by duplicate titles and missing meta descriptions. This, coupled with internal linking and small technical site fixes, had a massive impact on overall rankings and organic traffic.
- 61% increase in online revenue
- 1000 + keywords on page 1 of Google
- Huge jump in organic traffic
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