Services > Search Engine Optimisation

SEO - aim high

Calibre Nine is known for being one of Melbourne’s most prominent SEO agencies. Our team operate out of one of the city’s fastest growing creative and tech hubs in Collingwood, just a stone’s throw from the CBD.

Our clients range from big nationwide companies to small businesses and we have built our team with this in mind – exposure to a plethora of different markets and industries across all Australian states and territories has given us a huge amount of experience that drives our phenomenal success rates which are some of the best in the industry.

Search Engines are turned to for even the most basic information like finding out film times, if a coffee shop is open and when looking for products and services. Our job is to ensure that we increase the visibility of your website in the worlds biggest search engines so that you capture more traffic from organic qualified keywords which will result in more phone calls, more enquiries and more leads. That, coupled with a strategic approach to maximise the conversion rate of your website, will result in more sales and bigger revenues.


  • Strategic Approach

    Calibre Nine run deep dive audits of your website to identify weaknesses and deliver a site specific strategy to improve rankings.

  • On-page Optimisation

    We are masters of onpage. The success of any SEO campaign hinges on the delivery of great onpage optimisation.

  • Clear Communication

    We provide clear detailed easy to understand reports on a regular basis so you know exactly what ‘bang for your buck’ you are getting and what is happening on your campaign at any given moment.

  • Competitor Profiling

    Rather than reinvent the wheel we put your website up against your competitors that are outranking you to determine campaign strategy in order to out rank them.

  • Custom Built Campaigns

    No two campaigns are the same. Websites and industries are different. We build bespoke campaign strategies that are right for you and your business - not the broader market.

  • On Time, Every Time

    Every campaign, unlike a lot of other agencies, are commenced immediately. We hit delivery deadlines and always ensure everything is done as efficiently as possible.

The Calibre Nine Way

We understand that every business, offering and market is different and therefore every single campaign we run is bespoke to fit the clients needs, budget and agenda. The basic premise however is relatively straight forward – we use big sets of data to make decisions on how to maximise both the visibility and user experience of your website.

This starts with market research, rather than reinvent the wheel we use in-depth competitor profiling to understand what is working for other businesses in your niche which will form the basis for building a campaign strategy. Our SEO know-how coupled with a diverse range of data will be used to deliver the best possible outcome for your website. This all sits on a solid foundation of market leading onsite optimisation focusing not only on titles, meta’s and H’s but goes as deep as latent semantic keyword densities and addressing all technical site issues. Our ‘white hat approach’ is structured within Webmaster Guidelines so that our clients can be rest assured their investment is sustainable for the long term while still delivering the most efficient campaign with a focus on ROI as quickly as possible. With an analytical approach to the campaign we consult and report with our clients at every step to ensure you know exactly what is happening and ensuring you get ‘bang for your buck’.

What a typical campaign looks like

Each new client has their own budgetary restrictions and expectations, and every industry vertical differs vastly from the next. With this in mind, no two campaigns are ever too similar and strategies can sometimes differ substantially. There is however a general campaign structure that we follow:

stage 01

We will have an in-depth consultation with the client to completely understand the business, target market and demographic, services/products, expectations, past or current online marketing campaigns. We will also discuss the businesses primary marketing objectives to ensure any campaign is in-line with the overall strategy.

With tools like Analytics, AHREFS and SEMRush our team can look to competitor sites to fully understand why it ranks higher and performs better than its peers targeting the same keyword sets in the search engines. By looking at data that is specific to your market along with who ranks on page 1 of your search landscape we can work out what strategies they have used to get there to form the base of your campaign.

A full technical comprehensive audit will be conducted on your website to identify issues and map out what needs to be addressed for enhancement.

There is no point ranking for keywords that very few people are typing into the search engines, Calibre Nine will use the information identified through the first few stages to compile a list of the highest volume keywords that have buyer intent in your industry that we target as part of the campaign. Monitoring keyword ranking movement will be a prominent measurement in the campaign key performance indicators.

Using existing data from Search Console and Analytics Calibre Nine will review the conversion rates and UX of your website and identify potential enhancements.

The fun part where the magic starts to happen! A typical onsite optimisation includes:

  • Meta Titles
  • Meta Descriptions
  • Header Tags
  • Alt Tags (Image Optimisation)
  • Page Score Analysis and Internal Linking
  • Keyword Density Audit
  • Latent Symantec Analysis and Implementation
  • Indexing via Google Search Console
  • Content Audit

Duplicate and plagiarized content is a big no-no! Calibre Nine will remove any duplicate content from your website and work with you to generate unique copy if required.

Calibre Nine will audit and analyse the client backlink profile to identify any toxic backlinks that could hinder the clients ranking improvements - if any are discovered they will either be disavowed or removed. We will also audit the anchor text profile of links to ensure they are not over optimised or spammy.

We will run an audit of the websites internal linking structure to properly funnel link juice and authority to the clients target pages that we are trying to rank in the search engines.

Calibre Nine will provide direction and assistance to ensure that the listing not only has the right information but is also optimised giving the client a better chance of showing up in maps more often across a broader catchment area.

Stage Two

Having completed all stage one tasks, we will start focusing on increasing the clients website domain and topic authority. In order to rank well, your content and information needs to be seen as more valuable than your competitors – we do this by building out a network of supporting websites (backlinks) that point to your website, each one of these sites is viewed as a tick of authority in the way that the search engines view your information and can result in big jumps in rankings.

stage 02

Awesome link building is an art and is integral to the success of your SEO strategy. Most agencies can get this very wrong but is something we pride ourselves in being able to excel at. We will start by putting together a ‘white hat’ backlink creation plan which is built around niche relevant link outreach, inhouse link building, anchor text management and indexing in the search engines.

If required we will work with you to produce relevant, valuable engaging content for your website.

Calibre Nine can implement schema markup/structured data on the clients website to help search engines deliver more informative results for users.

We will run a comprehensive audit of the clients content structure / architecture to identify and recommend copy and content silos that can help drastically improve the topic authority of key parts of your website.

Onpage, Backlinks, Ranking, Traffic, Conversions and Leads - We will keep a very close eye on your site’s performance. Our attention to detail and constant data review enables us to detect subtle changes to the campaign both positive and negative which in turn allows us to make changes and adapt as needed.

why choose calibre 9

Genuine love of SEO is a trademark of everyone who works at Calibre Nine and has driven an environment of constant learning, education and knowledge sharing. Dedication, attention to detail, know-how, passion and experience are just a few of the attributes we fall back on to be able to give our clients the advantage over their competitors.

Search engine algorithms are constantly changing and you can rely on us to understand the what, how and whys of an ever evolving landscape. We strive to operate with complete transparency and through consistent communication we can both educate and deliver understandable reporting so you know exactly what is happening at every stage of the campaign. We encourage catching up in person so we can develop meaningful relationships and you can put a ‘face to the name’ in a traditionally phone based environment. Ultimately we want to build a long term working relationship that is based not only on trust but also on delivery of results – this is how we have carved out our hard earned reputation for over achievement.