Each new client has their own budgetary restrictions and expectations, and every industry vertical differs vastly from the next. With this in mind, no two campaigns are ever too similar and strategies can sometimes differ substantially. There is however a general campaign structure that we follow:
We will have an in-depth consultation with the client to completely understand the business, target market and demographic, services/products, expectations, past or current online marketing campaigns. We will also discuss the businesses primary marketing objectives to ensure any campaign is in-line with the overall strategy.
With tools like Analytics, AHREFS and SEMRush our team can look to competitor sites to fully understand why it ranks higher and performs better than its peers targeting the same keyword sets in the search engines. By looking at data that is specific to your market along with who ranks on page 1 of your search landscape we can work out what strategies they have used to get there to form the base of your campaign.
A full technical comprehensive audit will be conducted on your website to identify issues and map out what needs to be addressed for enhancement.
There is no point ranking for keywords that very few people are typing into the search engines, Calibre Nine will use the information identified through the first few stages to compile a list of the highest volume keywords that have buyer intent in your industry that we target as part of the campaign. Monitoring keyword ranking movement will be a prominent measurement in the campaign key performance indicators.
Using existing data from Search Console and Analytics Calibre Nine will review the conversion rates and UX of your website and identify potential enhancements.
The fun part where the magic starts to happen! A typical onsite optimisation includes:
Duplicate and plagiarized content is a big no-no! Calibre Nine will remove any duplicate content from your website and work with you to generate unique copy if required.
Calibre Nine will audit and analyse the client backlink profile to identify any toxic backlinks that could hinder the clients ranking improvements - if any are discovered they will either be disavowed or removed. We will also audit the anchor text profile of links to ensure they are not over optimised or spammy.
We will run an audit of the websites internal linking structure to properly funnel link juice and authority to the clients target pages that we are trying to rank in the search engines.
Calibre Nine will provide direction and assistance to ensure that the listing not only has the right information but is also optimised giving the client a better chance of showing up in maps more often across a broader catchment area.
Having completed all stage one tasks, we will start focusing on increasing the clients website domain and topic authority. In order to rank well, your content and information needs to be seen as more valuable than your competitors – we do this by building out a network of supporting websites (backlinks) that point to your website, each one of these sites is viewed as a tick of authority in the way that the search engines view your information and can result in big jumps in rankings.
Awesome link building is an art and is integral to the success of your SEO strategy. Most agencies can get this very wrong but is something we pride ourselves in being able to excel at. We will start by putting together a ‘white hat’ backlink creation plan which is built around niche relevant link outreach, inhouse link building, anchor text management and indexing in the search engines.
If required we will work with you to produce relevant, valuable engaging content for your website.
Calibre Nine can implement schema markup/structured data on the clients website to help search engines deliver more informative results for users.
We will run a comprehensive audit of the clients content structure / architecture to identify and recommend copy and content silos that can help drastically improve the topic authority of key parts of your website.
Onpage, Backlinks, Ranking, Traffic, Conversions and Leads - We will keep a very close eye on your site’s performance. Our attention to detail and constant data review enables us to detect subtle changes to the campaign both positive and negative which in turn allows us to make changes and adapt as needed.