Organic traffic is the number of users who have come to your website from a search engine results page (SERP). This number does not include users who came from a paid link in a SERP.
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How is organic traffic measured?
Organic traffic is usually measured through a website analytics program. Both Google analytics and Google Search Console collect organic traffic data and are among the most used web analytics platforms.
How long does it take to see the impact of SEO on organic traffic?
According to industry titan Ahrefs, SEO usually takes 3-6 months to show results. This time frame is dependent on a number of factors including the competition within the target industry, the site’s existing backlink profile, and the resources dedicated to SEO.
What is the difference between organic and paid traffic?
Organic traffic comes only from non-paid links in search engine results pages. Paid traffic can come from a number of different places including paid search engine links, Google Ads Campaigns, and email campaigns.
How do I increase organic traffic to my site?
That’s a difficult question! SEO technicians spend massive amounts of time and money attempting to work out how to increase organic traffic to a site. Ultimately, it’s the entire purpose of SEO. It is however fairly universally agreed that optimizing meta tags is the best place to start. You should also focus on having comprehensive and informative page content; there’s only so much SEO can do if the site isn’t up to industry standards.
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