A domain name is the unique text at the beginning of all URLs that tells a browser which website to access (like youtube.com). Most domain names include a top-level domain name such as “.com” and a second level domain name such as “youtube”. For information on switching your domain name, please see our page on domain migrations.
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How do I register a domain name?
Domain names can be registered through a domain name registrar. Many registrars will also offer to host your website, sometimes for a discount. You do not have to host your website with the same company you bought the domain name from. Popular registrars include GoDaddy and NameCheap. Further information can be found on the official government website.
Does domain name affect SEO?
Yes. Domain names can have a significant impact on your ranking in SERPs. Including keywords in your domain name can make you much more likely to rank for those keywords. For example, if I was trying to rank for keywords related to cafes in Narnia, cafenarnia.com would be a great domain name. In recent years, Google has taken steps to reduce the influence that domain names have on their SERPs, but the effect is still very pronounced. Other factors to consider include domain name length (shorter is easier for users to remember) and whether to use the country code for your target market (.au).
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