What is a call to action (CTA)? - Calibre9

Call to Action (CTA)

call to action

What is a call to action (CTA)?

A call to action is any element of a website that prompts the user to take immediate action, such as “Contact Us” , “Buy now” or “Watch online now”.  It is best practice for web design to include at least one call to action on each page, often by highlighting the most important header link.




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