The brief and plan
Manage a complex migration and grow overall organic visibility
We were tasked with helping Mizuno manage their migration from an old incumbent CMS to Shopify Plus in order to maintain existing traffic, rankings and backlink profile. Post migration the plan was pretty clear, build on the incredible history of this iconic brand and give it the visibility it deserved.
- Manage migration to new CMS
- Rank keywords in niche focus sports
- Drive new traffic and revenue