Car Buyers SEO Case Study - Calibre9

Case Studies



Driving organic traffic and leads through a structured SEO campaign

Car Buyers provide a fast, stress free solution to sell your car at a fair price. They centre their service around you, offer a ‘best price guarantee’, on-site inspections and same day payment. They’ve been in business since 2009 and had struggled to get much organic traction with previous SEO campaigns.

3529% increase in organic traffic

A huge year on year increase in traffic - 2020 to 2021

11,400% increase in keywords in the top 3 positions

Massive jump from 1 to 115 keywords at the top of the search results

1737% increase keywords in the top 10

Another big jump from 15 to 179 keywords in the top ten positions

406% increase in overall visibility

The website in general saw a huge uplift in overall visibility

The brief & plan

Push core keywords onto page one and increase organic lead count

CarBuyers operates in a very competitive space with a few large competitors. They had multiple domains, very little visibility but a clear vision of what they wanted in terms of outcome. They tasked us with creating a clear strategy for a nationwide campaign and generate more leads online.

  • Deep dive audit of digital properties
  • Full content audit and recommendations
  • Comprehensive campaign strategy

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The delivery & outcome

Massive jump in organic traffic, rankings and leads

The audit uncovered lots of duplicate content and metadata across multiple websites that we were able to fix along with other more technical tasks including broken links, sitemap errors and more. After the tech fixes we optimised the site, used interlinking strategies to funnel authority to our target pages and commenced backlink building. The outcome is they now compete with the likes of and have seen incredible digital growth.

  • 1111% increase in goal completions – Google
  • 662% increase in goal completions – Bing
  • 1900% increase in goal completions – DuckDuckGo

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"Thanks to the team at Calibre9 for the great work, and a special thanks to Grant. Grant always has a strategy for us to continuously achieve fantastic outcomes and helps us get great results with SEO. Highly recommended - great communication, collaboration, and professionalism - they make it easy. Thank you Calibre9!”

Kayt Frazier (CarBuyers)

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